Target audience

The carnival is promoted to people of all ages as it’s an event for all ages including families, as they are trying to advertise, the country for Trinidad and Tobago. By using all colour schemes, photographs of the Caribbean which included the culture, landscapes and the people, this is too show off how attractive the carnival is as well as the country. As like for Rio carnival it is also for all ages so that everybody can come together and appreciate what Rio is and by using amazing parade floats to catch the eye of the people enhancing them to come to this festival. Its boldness is what makes Rio carnival and really promotes to everyone around the world that Rio is a Beautiful, free minded, wonderful place. Their numbers are as followed;

·         Target audience Rio

•       European  (56%)

•          Mixed-race (32.3%)

•          Black African (11.4%)

•          Asian     (0.1%)

•          Amerindian (0.1%).[5]