Saturday, 15 March 2014

Rio Sponsorship










Most carnival groups are finding themselves signing up for corporate sponsorship deals worth up to £300915.00 (1182600.00 reals) with some of the biggest bands in Brazil including air carrier TAM S.A. TAM -1.07% , brewing giant AmBev  and Itaú Unibanco Holding S.A.ITUB -0.70% to sponsor the event. The backstreet glitz of Carnival has morphed into an altogether different best. This year the festival is aiming to make 1.5 billion reals mainly for the hospitality industry. Big named sponsorships and international interest has increased the ticket prices which most Brazilians can’t afford which courses a growing number of illegal street parties.

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