Target audience

The carnival is promoted to people of all ages as it’s an event for all ages including families, as they are trying to advertise, the country for Trinidad and Tobago. By using all colour schemes, photographs of the Caribbean which included the culture, landscapes and the people, this is too show off how attractive the carnival is as well as the country. As like for Rio carnival it is also for all ages so that everybody can come together and appreciate what Rio is and by using amazing parade floats to catch the eye of the people enhancing them to come to this festival. Its boldness is what makes Rio carnival and really promotes to everyone around the world that Rio is a Beautiful, free minded, wonderful place. Their numbers are as followed;

·         Target audience Rio

•       European  (56%)

•          Mixed-race (32.3%)

•          Black African (11.4%)

•          Asian     (0.1%)

•          Amerindian (0.1%).[5] 

Facebook

Trinidad Carnival is on Facebook and has 3,289 likes and many pictures and video on their page to try encourage people to want to go to the Carnival. By putting up posts and videos, allows people on Facebook to have their say and input on the page as well as promoting their song by posting them up. Rio Carnival has only 352 likes but when coming to lay out it defiantly catches my eye more with better picture in the sense of the carnival its self and not just pictures of people dressed up like with Trinidad. It allows people to have their views on the carnival with their comments and puts put posts saying  “ 2 WEEKS TILL CARNIVAL” trying to give the event more of a hype. Trinidad seems more poplar when it comes to social networks but I feel Rio promotes and build up the event in an existing way.

Social Networks

Trinidad carnival try to advertise through Twitter having over 2,477 followers but only making 189 tweets. They don’t use marketing techniques when it comes to their tweets but only statements like “45 anniversary” or sponsorship's they might be getting involved with as well as promoting songs that the Dj’s at the event produce. Interestingly Rio carnival has 2,901 tweets but only 61 followers, in their tweets they try to promote the carnival more than Trinidad does as they state about headliners and “amazing weekend!” a long side saying about luxurious hotels to stay in. Through twitter I can see that both festivals don’t so much try to get people to come to their events but to let people know they exist and are out there, promoting the carnival its self and not through deal or bargains.

Trinidad Carnival Sponsorships

Trinidad sponsorship's comes from The Chrome Group which is the leading West African oil and gas conglomerates. This company also sponsors Steel Orchestra and Tobago to the Abuja carnival. The Chrome Group has donated the sum of twenty five million naira (N25,000,000)  It is to be noted that Chrome Group through the Sir Emeka Offor Foundation has in the past sponsored the Trinidad and Tobago band to the 7th Edition of the Abuja Carnival in 2011, as well as their National Day celebration in Nigeria in 2012.

Rio Sponsorship

Most carnival groups are finding themselves signing up for corporate sponsorship deals worth up to £300915.00 (1182600.00 reals) with some of the biggest bands in Brazil including air carrier TAM S.A. TAM -1.07% , brewing giant AmBev  and Itaú Unibanco Holding S.A.ITUB -0.70% to sponsor the event. The backstreet glitz of Carnival has morphed into an altogether different best. This year the festival is aiming to make 1.5 billion reals mainly for the hospitality industry. Big named sponsorships and international interest has increased the ticket prices which most Brazilians can’t afford which courses a growing number of illegal street parties.