The carnival is promoted to people of all ages as it’s an
event for all ages including families, as they are trying to advertise, the
country for Trinidad and Tobago. By using all colour schemes, photographs of the
Caribbean which included the culture, landscapes and the people, this is too
show off how attractive the carnival is as well as the country. As like for Rio
carnival it is also for all ages so that everybody can come together and appreciate
what Rio is and by using amazing parade floats to catch the eye of the people enhancing
them to come to this festival. Its boldness is what makes Rio carnival and
really promotes to everyone around the world that Rio is a Beautiful, free
minded, wonderful place. Their numbers are as followed;
·
Target audience Rio
• European (56%)
•
Mixed-race
(32.3%)
•
Black
African (11.4%)
•
Asian (0.1%)
•
Amerindian
(0.1%).[5]